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Andreu Martínez
Brand Identity Designer & Art Director — Vidrio Studio
VISITING WRLD — Brand Identity Refresh
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Elsie's: brand identity and packaging for the @designerbriefs weekly challenge (Brief 183). An organic milk brand from very happy cows who love fresh grass and good music.
The logo comes from the brass name plates farmers fixed to their milk cans, with every letter struck by hand. Then came a stamp-style illustration of a farmer playing to his herd, and a returnable glass bottle printed in barn red. All the imagery was made with my Augmented Art Direction process: AI as the tool, art direction and Photoshop retouching to finish every image by hand.
What song would you play to Elsie's cows? 🎺🐄
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Scott, founder of Glenwood Primary Care and Geriatrics, came to me looking for stock photos for his new website. I proposed building an image library for his brand instead, guided by a clear visual guide based on his patients, his logo and the local landscape. The result was 20 images made with AI, art direction and hand retouching, plus home page mockups on desktop and phone to help him choose the hero.
If you were Scott, would you have gone with stock photos or a custom image library?
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I worked on Brief 05 of the @makeyourbrief challenge: a brand identity for Timberline, a luxury ranch and equestrian retreat. I hand-drew the horse symbol with a marker, paired it with a clean modern wordmark and an earthy palette, and extended it into merch and lodge photography using AI under my own art direction, with retouching by hand.
Would you stay here? Tell me which image sold you.
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