Andreu Martínez
VIDRIO| Creative Atelier & Art Direction by Andreu Martínez
SALVAGE — A Patagonia concept campaign.
A self-initiated project exploring how a real environmental problem — the fabric waste generated on factory cutting floors before a garment is ever made — can become the product itself.
The idea: 5,000 jackets built entirely from factory...
A fifth of every roll of fabric is cut away and thrown out before a garment is ever made. Not worn out. Not used. Just wasted — before anyone gets the chance to wear it.
SALVAGE imagines 5,000 jackets built from that waste. Factory offcuts headed for landfill, assembled by hand...
Project closed: brand identity for HYPNOS, a premium streetwear brand.
The client came to us with an intuition — "Dark Luxury Nomad" — but no system. Our job was to turn that mood into a precise visual language: we developed three complete artistic directions and engineered a...
Amazing!
marble statues dissolving into forests at the pixel level.
dithered. motion-blurred. monospaced throughout.
strange enough to stop you in a subway tunnel.
credible enough for a sovereign wealth prospectus.
this is Canopy Capital
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We just completed a full rebranding for moveit, a student moving company operating across Europe from Maastricht, Netherlands.
New logo, new brand identity system, brand guidelines, and a 13-piece visual campaign — all art-directed and refined through AI-assisted image generation...
