Andreu Martínez
VIDRIO| Creative Atelier & Art Direction by Andreu Martínez
SALVAGE — A Patagonia concept campaign.
A self-initiated project exploring how a real environmental problem — the fabric waste generated on factory cutting floors before a garment is ever made — can become the product itself.
The idea: 5,000 jackets built entirely from factory...
A fifth of every roll of fabric is cut away and thrown out before a garment is ever made. Not worn out. Not used. Just wasted — before anyone gets the chance to wear it.
SALVAGE imagines 5,000 jackets built from that waste. Factory offcuts headed for landfill, assembled by hand...
Project closed: brand identity for HYPNOS, a premium streetwear brand.
The client came to us with an intuition — "Dark Luxury Nomad" — but no system. Our job was to turn that mood into a precise visual language: we developed three complete artistic directions and engineered a...
Sun Muse — Full AI Campaign for PQ Swim
From brief to final imagery in 5 days.
PQ Swim came with a campaign name and a direction. Vidrio built the rest — visual strategy, aesthetic system, light direction, model presence, and 20 final images.
Every frame feels like a film still....