Creative designer blending strategy, style & AI tools.
$1k+
Earned
5x
Hired
5.0
Rating
196
Followers
Creative designer blending strategy, style & AI tools.
Bland is a choice.
Pinch is a concept brand for a mid-high salt line made to live on the counter, not in the cupboard. Five flavors, five two-color tins, one refillable keepsake people leave next to the bar cart.
I built the full identity: wordmark, lid lockups, hand-stamped pattern system, tone of voice, and art direction.
More from the system coming soon.
JAMMED- Branding & Packaging Design
A contemporary jam brand exploring the intersection of
food, fashion, and visual culture.
Built through a bold identity system and expressive imagery.
See more → @ThinkOnTheEdge (https://www.instagram.com/thinkontheedge/)
What flavor are you choosing? :)
22
47
2.1K
Logo, Branding & Web Design
This is such an exciting project I've been working on!! Stillness is a luxury wellness retreats company based in Spain.
Can't wait to share more!
From booking chaos to a calendar you’re excited to open...?
Meet Elena! 👋
She’s an English tutor based in NYC and she loves to teach...
But managing her schedule? Not so much. 😳
She’s overwhelmed with booking inquiries coming through Instagram, email, and WhatsApp. Messages get buried, unmotivated students disappear, and she spends way too much time going back and forth just to schedule a lesson that she struggles to fill her teaching hours...
The solution? A booking website to take care of that messy middle! ✨
Students can now see Elena’s weekly availability and book individual lessons, or choose an intensive learning package to inspire students to commit to their progress! ✨
It could even suggest plans and has a Student Profile page for easy rescheduling and communication! 🤩🙏🏼
Now, Elena absolutely looks forward to seeing her calendar! 🩷
We helped her turn one-off bookings into a trusted base of regular, motivated students... from around the world! ✨
✅ Less back-and-forth
✅ Clear lesson planning
✅ More consistent bookings
✅ Committed students
And most importantly, more time for Elena to do what she actually loves — teaching! ✨
Brand Identity Designer & Art Director — Vidrio Studio
2x
Hired
5.0
Rating
50
Followers
Brand Identity Designer & Art Director — Vidrio Studio
Out of Order® — Brand Identity & Label Design
Out of Order is a fictional streetwear brand created for the @designerbriefs weekly challenge (Brief 185): clothing for people inspired by the fear of being average.
The logo isn't designed, it's signed. I wrote it by hand with a felt-tip pen, inspired by the autographs scrawled across old photographs and signed band tees, then scanned and vectorised it without cleaning up the line. It works like a real signature: the last mark added to every photo, cap and tee. Everything around it stays quiet, with black-and-white imagery, heavy film grain, clean typography (Inter + Space Mono) and a single colour, a deep Out Red.
The campaign images follow my Augmented Art Direction process: AI generation guided by a defined art direction, then composited, retouched and signed by hand in Photoshop. The AI is the tool, and the hand is what makes it the brand.
Which shot would you wear?
Elsie's: brand identity and packaging for the @designerbriefs weekly challenge (Brief 183). An organic milk brand from very happy cows who love fresh grass and good music.
The logo comes from the brass name plates farmers fixed to their milk cans, with every letter struck by hand. Then came a stamp-style illustration of a farmer playing to his herd, and a returnable glass bottle printed in barn red. All the imagery was made with my Augmented Art Direction process: AI as the tool, art direction and Photoshop retouching to finish every image by hand.
What song would you play to Elsie's cows? 🎺🐄
14
25
1.4K
I worked on Brief 05 of the @makeyourbrief challenge: a brand identity for Timberline, a luxury ranch and equestrian retreat. I hand-drew the horse symbol with a marker, paired it with a clean modern wordmark and an earthy palette, and extended it into merch and lodge photography using AI under my own art direction, with retouching by hand.
Would you stay here? Tell me which image sold you.