Elsie's: brand identity and packaging

Elsie's: brand identity and packaging for the @designerbriefs weekly challenge (Brief 183). An organic milk brand from very happy cows who love fresh grass and good music.

The logo comes from the brass name plates farmers fixed to their milk cans, with every letter struck by hand. Then came a stamp-style illustration of a farmer playing to his herd, and a returnable glass bottle printed in barn red. All the imagery was made with my Augmented Art Direction process: AI as the tool, art direction and Photoshop retouching to finish every image by hand.

What song would you play to Elsie's cows? 🎺🐄