L'IRON is a brand identity

L'IRON is a brand identity for a modern French waffle house, created for the Designerbriefs weekly challenge (Brief 181). The logo is traced from the plate of a 1920s heart-star waffle iron: five hearts, five letters, L' · I · R · O · N. It works as a hand-stamped seal paired with loose blue marker notes, bringing an old iron craft into a café that feels young, warm and a little cheeky.

The project covers the logo, menu, packaging and a flash-lit, analog-style photo series. Would you order a waffle from L'IRON? I'd love to know what you think of the logo and if it fits the brand. See the full project on Instagram: https://www.instagram.com/p/Dd63blwDh7M/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA==