DUNA — Lighting brand identity

DUNA — Lighting brand identity (self-initiated)

A full rebrand of Lab des Sens Atelier, a Spanish workshop that hand-weaves lighting in natural fibre.

Every piece in their catalogue is named after a Spanish beach — Portlligat, Riazor, Zarautz. The brand itself was named in French. That gap was the whole project: new name, logotype, colour and type system, two collections, bilingual copy and a full set of campaign imagery, all built on one territory — the light of the Spanish coast.

Every image was art-directed before it was made, then generated and finished by hand.

Claude · Higgsfield · Photoshop · art direction throughout.

Unsolicited concept, not affiliated with the brand.

Does the direction land for you? Curious to hear what you'd have pushed further.