Project closed: brand identity for

Project closed: brand identity for HYPNOS, a premium streetwear brand.

The client came to us with an intuition — "Dark Luxury Nomad" — but no system. Our job was to turn that mood into a precise visual language: we developed three complete artistic directions and engineered a hybrid (70% Flash Protocol, 20% Silver Noir, 10% Loud After Dark) instead of forcing a single winner.

The result: a hand-stamped wordmark, a wine magenta owl as the brand's visual signature, photography rules, and a 16-section brand guide any collaborator can execute from without ambiguity.

Every image was produced with AI generation under human art direction, refined with professional photo retouching. The machine generates; we decide. #BrandDesign #LogoDesign #CaseStudy #BrandingStudio #VisualIdentity