Branding+copy solutions for early stage founders
Branding+copy solutions for early stage founders
Building Brand Systems That Evolve Across Every Touchpoint
Building Brand Systems That Evolve Across Every Touchpoint
Transforming Visions into Captivating Digital Experiences
- $25k+
- Earned
- 12x
- Hired
- 5.0
- Rating
- 92
- Followers
Transforming Visions into Captivating Digital Experiences
I grow brands with ads, content, and social strategy.
- 5.0
- Rating
- 19
- Followers
I grow brands with ads, content, and social strategy.
Instagram Reels for physician led health publication
I edit his Instagram reels as part of the content and automation system I built for the publication.
- What I produce
B-roll reels: Short clips with on-screen hook text, each built from a long-form article on topics like blood pressure, PPI side effects, sunscreen, home birth and shift work.
Podcast clip reels: Cut-downs of guest interviews, built around the single strongest idea from each episode.
- How the reels convert
Each reel ends with a comment-keyword CTA (such as BIRTH, SHIFT or STACK) instead of a link in bio. When a viewer comments the keyword, a GoHighLevel automation sends them the article or episode by DM. That turns each reel into an entry point to the publication's subscriber funnel.
My role
1. Picked the article or episode angle for each reel and wrote the hook text
2. Edited the reels and on-screen text
3. Built the ManyChat keyword DM automations that each reel's CTA triggers
4. Tracked the reels in a Notion content calendar alongside the publication's carousels and posts
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A Nissan dealership with showrooms in West India needed launch videos for the new Nissan TEKTON. I directed two AI-generated video ads in Runway & ChatGPT, each aimed at a different buyer.
- Festive offer ad (9:16)
This is a premium, warm-toned walkthrough of the car timed to the festive season. Animated callouts (a dot, a leader line and a label) point to the features buyers care about: the Patrol-inspired grille, C-shaped LED lamps, R18 alloys, panoramic sunroof, tri-tone cabin, Google built-in, 17+ ADAS features and 5-star Bharat NCAP safety. It ends on the festive offer and the dealership's contact details.
- Off-road ad (9:16)
This is a bold, gritty vertical cut for adventure buyers on Reels and Shorts. It focuses on 212mm ground clearance, approach and departure angles, 280Nm torque, hill descent control and traction aids, shot against mountain trails, dust and rock.
My role:
1. Took every feature, spec and offer detail from the official brochure and offer creative
2. Wrote the shot list, camera direction and visual style for both ads
3. Wrote the generation prompts and kept claims accurate to the car's real capability, so the off-road ad didn't oversell it
4. Planned the text overlays for post-production, so prices, offers and phone numbers render correctly
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Social Media Manager | Organic Growth & Strategy
- $•••••
- Earned
- 3x
- Hired
- 5.0
- Rating
- 50
- Followers
Social Media Manager | Organic Growth & Strategy
Turning ideas into app store screenshots
Helping brands find the right words & the right story.
Hi everyone! 👋
I'm Riya, a Copywriter, Brand & Content Strategist, and creative professional from India.
Over the past 5+ years, I've been helping brands turn complex ideas into content that builds trust, increases visibility, and drives meaningful business outcomes across SaaS, AI, HR tech, F&B, and editorial media.
My work spans the full content spectrum, from SEO website copy and long-form blogs to thought leadership, LinkedIn marketing, social media, and research-led brand communications. With a background in English Literature and research, I naturally gravitate towards connecting with people, simplifying complex ideas, and telling stories that resonate with the right audience.
Along the way, I've helped drive a 35% increase in organic traffic, generate 200,000+ LinkedIn impressions, and contribute to a 40% growth in social reach through organic content strategy.
I'm joining Contra to meet talented people, collaborate on meaningful projects, and continue growing as a writer and strategist. Looking forward to connecting and seeing where this journey leads!
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Coretus Technologies | Content, SEO & Brand Communications
Coretus Technologies was growing rapidly, with multiple AI products serving different audiences. The challenge wasn't just creating content; it was building a brand that communicates one credible, trustworthy voice.
I joined as a website content writer, creating SEO-optimised copy for service pages, landing pages, blogs, and case studies that translated technical capabilities into clear business outcomes. As the company grew, my role naturally expanded beyond website content. I gradually took ownership of much of Coretus' public-facing communication, ensuring every piece of content reflected a consistent brand voice and strengthened trust with prospective customers.
A significant part of this involved leading LinkedIn content strategy, maintaining editorial calendars, planning funnel-based content, tracking performance metrics, and refining the content mix based on audience engagement. The strategy combined educational insights, industry trends, employer branding, relatable storytelling, repurposed case studies, and USP-driven product content to build authority while supporting business objectives. I worked closely with the sales team to develop revenue-focused content initiatives, ensuring marketing content addressed customer pain points and complemented sales conversations.
One of the highlights was conceptualising and executing the Ved.AI campaign, positioning the AI assistant as an intelligent website engagement and lead-generation tool through a focused messaging strategy. I'll be sharing a dedicated breakdown of this campaign in a separate case study.
Beyond written content, I scripted explainer videos for Coretus' service pages, ensuring a consistent narrative across both visual and written assets while making complex solutions easier for prospective clients to understand.
The work contributed to 200,000+ LinkedIn impressions, a 200% spike in engagement within just 30 days, stronger brand visibility, and a more cohesive content ecosystem that supported both marketing and business growth.
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LeoBrain | AI Applicant Tracking System
Website Content + Blogs + Case Studies
HR tech is a crowded space. Everyone promises to make hiring faster and smarter. The challenge with LeoBrain was not the product itself, but communicating its value in a way that was clear, credible, and relevant to HR decision-makers.
NLP, automated parsing, predictive analytics are impressive capabilities but mean very little to an HR director who just needs to know whether this tool will make their life easier. That is why a significant part of the work involved translating such complex AI capabilities into language that focused on practical business outcomes.
This approach shaped every asset I created, from website copy for the homepage, product, feature, and support pages to SEO-focused blogs and case studies designed to educate prospects and support the buying journey. Alongside the messaging, I incorporated on-page SEO best practices, including keyword optimisation, content architecture, metadata, and search-intent-driven copy.
The result was a 35% increase in organic traffic within six months, supported by stronger search visibility and clearer product messaging. More importantly, the content gave LeoBrain a consistent voice that made a complex AI product easier to understand and easier to trust.
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EAT — Social Media & Creative Strategy
EAT was an AI-powered meal and nutrition planning platform built for an international audience, looking to strengthen its organic presence. The challenge wasn't simply to publish more content, but to reinvent how the brand showed up online and create a social presence that people wanted to engage with long before they considered downloading the app.
The first step was understanding the brand from the ground up and giving it a distinct identit, one that felt warm, useful, and worth following rather than promotional and transactional. That meant moving away from direct selling and experimenting with content formats that educated, entertained, and built community: carousels, reels, polls, short-form video, seasonal content, lifestyle-led storytelling.
I supported the brand's social media strategy from end to end, beginning with understanding the product, its audience, and the role content needed to play in driving long-term organic growth. I planned weekly and monthly content calendars, researched audience behaviour, monitored performance metrics, and refined the strategy based on engagement insights.
Alongside content creation, I collaborated with clients through regular performance reviews and reporting, ensuring creative decisions remained aligned with business goals. The project reinforced an important lesson: sustainable organic growth isn't built through isolated campaigns. It comes from consistent experimentation, audience understanding, and showing up with genuine value over time.
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Content writer who thinks in Strategy, Story, and Design
Building meaningful conversations through relatable storytelling.
Overview🙌
This content series was created for a psychotherapy practice with the goal of making conversations around relationships, dating, and personal growth feel approachable and emotionally authentic. Rather than promoting therapy directly, the content invites audiences to reflect on their own experiences, positioning the practice as a trusted guide rather than a service provider.
Strategy🚀
• Focused on conversation driven headlines that spark curiosity and encourage sharing.
• Used lifestyle imagery and editorial typography to create an elevated, magazine inspired aesthetic.
• Balanced educational value with relatable storytelling to make mental health topics feel accessible and less clinical.
• Created content designed to build trust, increase engagement, and nurture long term brand awareness through consistent organic messaging.
Skills🧠
• Content Strategy
• Social Media Strategy
• Brand Messaging
• Content Writing
• Canva Design
• Creative Direction
• Organic Marketing
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Social Media content: Using storytelling to create conversations around children's mental health.
Overview🙌
This campaign focuses on reframing common misconceptions around child behavior through empathy driven messaging and editorial style design. Instead of offering quick solutions, each post encourages parents and caregivers to pause, reflect, and understand the emotions behind a child's actions.
Strategy🚀
• Developed emotionally driven hooks designed to stop the scroll and encourage reflection.
• Used minimal layouts and editorial typography to create a premium, thought leadership aesthetic.
• Balanced educational insights with compassionate messaging that builds trust rather than promotes services.
• Positioned the organization as a knowledgeable and approachable voice within the mental health space.
Skills🧠
• Content Strategy
• Brand Messaging
• Social Media Strategy
• Educational Copywriting
• Canva Design
• Creative Direction
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Organic Social Media Content
Building trust through thoughtful, educational storytelling.
Overview🙌
This series was created to establish authority and encourage meaningful engagement through informative, shareable content rather than promotional messaging.
Using a consistent editorial style, each post combines relatable insights with calming visuals and concise copy, positioning the brand as a reliable resource while strengthening long term audience relationships.
Strategy🚀
• Developed scroll stopping educational hooks centered on common client experiences.
• Used cohesive typography, photography, and muted color palettes to reinforce brand recognition.
• Balanced educational value with soft calls to action that encourage curiosity rather than urgency.
• Created reusable content formats that support consistency across ongoing social campaigns.
Skills🔥
• Social Media Strategy
• Content Writing
• Brand Messaging
• Canva Design
• Content Planning
• Creative Direction
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Brochures & Flyer Content
Transforming information into something people actually want to read.
Overview🔥
These brochures and flyers were designed to communicate detailed therapy group information in a way that feels approachable, organized, and visually calming.
Rather than overwhelming readers with dense paragraphs, the content is structured into clear sections with intentional typography, whitespace, and hierarchy that guides the eye naturally from introduction to action.
Strategy🚀
• Organized complex information into digestible sections for better readability.
• Used editorial inspired layouts and calming color palettes to reinforce trust.
• Prioritized clarity through strong typography hierarchy and visual balance.
• Designed every piece to educate first while naturally leading readers toward inquiry or enrollment.
Skills🧠
• Content Strategy
• Copywriting
• Canva Design
• Brand Consistency
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