Freelance Content Writers in IndiaFreelance Content Writers in India
Brand, Product & Web Design for Startups
8x
Hired
5.0
Rating
223
Followers
Brand, Product & Web Design for Startups
I grow brands with ads, content, and social strategy.
5.0
Rating
18
Followers
I grow brands with ads, content, and social strategy.
Cover image for Content Strategy & Marketing Automation
Content Strategy & Marketing Automation for a Physician-Led Substack Client: A physician-authored health publication Role: Content Strategist & Marketing Automation Builder Overview Foundational Health is a physician-led Substack publication. I was brought on to turn a strong body of medical writing into a repeatable growth engine, building the content system, the automation behind it, and the analytics loop that tells us what actually converts paid subscribers. I own the publication's content pipeline end to end: Substack strategy, Instagram content and DM automation in GoHighLevel, and the email marketing sequences, all produced in the author's voice. What I Built Data-driven content strategy Ran a full analysis of 241 published Substack posts against email and conversion stats to find what drives paid subscriptions. Identified that named-condition posts (e.g. specific conditions and protocols) and first-person transformation stories convert paid subscribers most efficiently and rebuilt the content calendar around that insight. Documented findings in a Notion conversion-analysis page that now guides every content decision. Content production system Produce full content batches from each article: Instagram carousels, image posts, Substack notes, and link posts. Run an ongoing reel format (short b-roll clip + on-screen hook + comment/DM call-to-action) designed to feed the automation rather than rely on link-in-bio. Produce podcast clip reels from guest episodes. Coverage to date spans articles on blood pressure, PPI side effects, home birth, sunscreen, and a shift worker's guide. Marketing automation (GoHighLevel) Built Instagram DM automation triggered by comment keywords that delivers the right article to the right reader automatically. Designed sequenced follow-ups, e.g. deliver the article first, then the paired podcast episode a couple of hours later, to warm readers before the ask. Email marketing Wrote onboarding and nurture sequences in the author's voice. Executed a full email migration from GoHighLevel to native Substack, consolidating the stack and cutting tool overhead. Built the launch email sequence for the publication's first live monthly paid-subscriber Q&A session. Central operations hub (Notion) Built and populated a complete Notion workspace as the single source of truth: Content calendar and Substack content board Reader testimonials database (500+ entries) Content strategy and conversion-analysis pages Email marketing sequence library Skills & Tools Content strategy · Marketing automation · Email marketing · Copywriting (ghostwriting in client voice) · Social media management · Data analysis · GoHighLevel · Substack · Instagram · Notion Results Growth (May 1 → Aug 25, 2026): Annual Recurring Revenue (ARR: +21.8% Substack followers: +6.3% Total subscribers: +5.2% Paid subscribers: +4.7% System & foundations: 241 posts analyzed to build the conversion-focused content strategy from evidence, not guesswork. 500+ reader testimonials organized into a reusable social-proof database. Full content-to-automation pipeline built from scratch — every article now spins out into a coordinated set of posts, reels, DM flows, and emails. Email infrastructure consolidated onto a single native platform.
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82
Social Media Manager | Organic Growth & Strategy
3x
Hired
5.0
Rating
49
Followers
Social Media Manager | Organic Growth & Strategy
Turning ideas into app store screenshots
$5k+
Earned
12x
Hired
5.0
Rating
18
Followers
Turning ideas into app store screenshots
sustainable social media & VA services for FUN brands
$5k+
Earned
10x
Hired
5.0
Rating
52
Followers
sustainable social media & VA services for FUN brands
Helping brands find the right words & the right story.
5.0
Rating
7
Followers
Helping brands find the right words & the right story.
Cover image for Coretus Technologies | Content, SEO
Coretus Technologies | Content, SEO & Brand Communications Coretus Technologies was growing rapidly, with multiple AI products serving different audiences. The challenge wasn't just creating content; it was building a brand that communicates one credible, trustworthy voice. I joined as a website content writer, creating SEO-optimised copy for service pages, landing pages, blogs, and case studies that translated technical capabilities into clear business outcomes. As the company grew, my role naturally expanded beyond website content. I gradually took ownership of much of Coretus' public-facing communication, ensuring every piece of content reflected a consistent brand voice and strengthened trust with prospective customers. A significant part of this involved leading LinkedIn content strategy, maintaining editorial calendars, planning funnel-based content, tracking performance metrics, and refining the content mix based on audience engagement. The strategy combined educational insights, industry trends, employer branding, relatable storytelling, repurposed case studies, and USP-driven product content to build authority while supporting business objectives. I worked closely with the sales team to develop revenue-focused content initiatives, ensuring marketing content addressed customer pain points and complemented sales conversations. One of the highlights was conceptualising and executing the Ved.AI campaign, positioning the AI assistant as an intelligent website engagement and lead-generation tool through a focused messaging strategy. I'll be sharing a dedicated breakdown of this campaign in a separate case study. Beyond written content, I scripted explainer videos for Coretus' service pages, ensuring a consistent narrative across both visual and written assets while making complex solutions easier for prospective clients to understand. The work contributed to 200,000+ LinkedIn impressions, a 200% spike in engagement within just 30 days, stronger brand visibility, and a more cohesive content ecosystem that supported both marketing and business growth.
1
135
Cover image for EAT — Social Media &
EAT — Social Media & Creative Strategy EAT was an AI-powered meal and nutrition planning platform built for an international audience, looking to strengthen its organic presence. The challenge wasn't simply to publish more content, but to reinvent how the brand showed up online and create a social presence that people wanted to engage with long before they considered downloading the app. The first step was understanding the brand from the ground up and giving it a distinct identit, one that felt warm, useful, and worth following rather than promotional and transactional. That meant moving away from direct selling and experimenting with content formats that educated, entertained, and built community: carousels, reels, polls, short-form video, seasonal content, lifestyle-led storytelling. I supported the brand's social media strategy from end to end, beginning with understanding the product, its audience, and the role content needed to play in driving long-term organic growth. I planned weekly and monthly content calendars, researched audience behaviour, monitored performance metrics, and refined the strategy based on engagement insights. Alongside content creation, I collaborated with clients through regular performance reviews and reporting, ensuring creative decisions remained aligned with business goals. The project reinforced an important lesson: sustainable organic growth isn't built through isolated campaigns. It comes from consistent experimentation, audience understanding, and showing up with genuine value over time.
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