A Nissan dealership with showrooms

A Nissan dealership with showrooms in West India needed launch videos for the new Nissan TEKTON. I directed two AI-generated video ads in Runway & ChatGPT, each aimed at a different buyer.

- Festive offer ad (9:16) This is a premium, warm-toned walkthrough of the car timed to the festive season. Animated callouts (a dot, a leader line and a label) point to the features buyers care about: the Patrol-inspired grille, C-shaped LED lamps, R18 alloys, panoramic sunroof, tri-tone cabin, Google built-in, 17+ ADAS features and 5-star Bharat NCAP safety. It ends on the festive offer and the dealership's contact details.

- Off-road ad (9:16) This is a bold, gritty vertical cut for adventure buyers on Reels and Shorts. It focuses on 212mm ground clearance, approach and departure angles, 280Nm torque, hill descent control and traction aids, shot against mountain trails, dust and rock.

My role:

1. Took every feature, spec and offer detail from the official brochure and offer creative

2. Wrote the shot list, camera direction and visual style for both ads

3. Wrote the generation prompts and kept claims accurate to the car's real capability, so the off-road ad didn't oversell it

4. Planned the text overlays for post-production, so prices, offers and phone numbers render correctly