Turning Paid Traffic into Showroom Leads for Aztral Nissan

Aztral Nissan was investing in Meta and Google, but the creatives weren’t earning their spend. The offers were hard to spot, the CTAs were easy to ignore, and the ad and the landing page looked like they came from two different brands. Traffic was arriving, but high-intent leads weren’t.

I rebuilt the journey as one conversion system. I started from the goal, a qualified showroom lead, and worked backwards from there to the design.

Meta & Google ad creatives that land the offer in the first second of the scroll

Landing page creatives built for a quick decision: one value proposition, one action, minimal form fields

Retargeting creatives for people who visited but didn’t submit, leaning on trust and dealership credibility rather than a hard sell

Offer-led promotional visuals that create urgency without looking like a clearance sale

A unified funnel experience that keeps the same look and message from ad to landing page to form, so buyers never wonder if they’re in the right place

Design came last. I started with who’s buying, what’s stopping them, and what would make them raise their hand today. Every asset answers three questions within seconds: What’s the offer? Why now? What do I do next? Everything stayed true to Nissan’s brand standards while still feeling local and dealership-specific.

Better-quality leads from the same paid traffic

Higher engagement across ads and landing pages

One consistent buyer journey from first impression to form submission

In a high-ticket, high-intent category like automotive, creative isn’t decoration. It decides whether someone just clicks or actually books a test drive.