Meta Ads & WhatsApp Lead Generation for Local Businesses

I planned, ran, and optimized Meta ad campaigns for car and tractor dealerships across India, including Nissan and New Holland dealers. The goal was to turn local ad spend into buyer conversations the sales team could close, mostly on WhatsApp.

Built Click-to-WhatsApp, lead form, traffic, and retargeting campaigns

Geo-targeted each dealership’s catchment area and shifted budget to the regions that converted

Created offer-led ads around festive deals, government schemes, GST changes, CNG launches, and newspaper-ad tie-ins

Set up WhatsApp and CRM workflows so every inquiry got a fast reply and follow-up

Delivered monthly reports on spend, cost per result, and lead quality

₹7 lakh+ in managed spend across six ad accounts, producing 12,500+ conversations and leads and 9.9M+ accounts reached

669 WhatsApp conversations at ₹5.21 each, about 95% below the account average of ₹99

598 leads at ₹12.99 per lead for a tractor dealership, about 3x better than the account average of ₹40.98

440 conversations at ₹28.89, about 71% below the account average of ₹101

17,053 link clicks at ₹1.60 CPC from a single Nissan Magnite campaign

1,224 retargeting conversations at ₹18.31 each

5M+ impressions and 1.5M+ reach for a CNG model launch

Tools: Meta Ads Manager, WhatsApp Business API, CRM integration, Canva

Some of my latest campaigns: