Experiential Marketing Campaign

A 3-Day Motorcycling Event for the Community

Pre-Event Planning

Define Objectives and Goals: Outline the main objectives of the festival, targeting the specific community of motorcyclists in India, and finalize the dates for the 3-day event.

Assemble Team: Recruit a team consisting of content creators, graphic designers, video content teams, and others needed to fulfill various roles.

Venue Selection: Identify and book a suitable venue that can accommodate the expected number of attendees.

Collaborate with Graphic Designers: Work with the creative team to design the branding, posters, banners, and other visual materials for the event.

Develop Website Content: Write and organize content for the event's website, including details about the event, schedule, ticketing, and other relevant information.

Video and Picture Content Creation: Collaborate with video content teams to create engaging visual content for social media and other digital platforms.

Vendor Selection and Negotiation: Identify, negotiate with, and finalize vendors for food, security, amenities, and other necessities.

Marketing and Promotion: Develop and implement a comprehensive marketing strategy, promoting the event on various digital platforms to reach the target audience.

Ticket Sales and Customer Engagement

Set Up Ticketing System: Implement an online ticketing system to allow for smooth sales and tracking.

Engage Customers: Provide regular updates and engage with potential customers through social media, emails, and other channels to keep interest high.

Sell Tickets: Monitor and manage the sale of tickets, offering special promotions if needed to encourage sales.

Event Execution

On-Site Preparations: Coordinate with vendors, set up booths, arrange seating, and ensure everything is ready before the event begins.

Customer Service: Provide on-site support for attendees, addressing queries, guiding them through the event, and managing any issues.

Monitor and Manage Event Flow: Ensure smooth execution by overseeing various activities, performances, and sessions throughout the event.

Content Dissemination: Share live updates, pictures, and videos on social media platforms to maintain engagement with those not present at the event.

Post-Event Activities

Evaluate Success: Analyze the footfall, customer feedback, and other relevant metrics to gauge the success of the event.

Report Statistics: Prepare a comprehensive report detailing the statistics, successes, and challenges of the event to share with stakeholders.

Thank Vendors and Partners: Send thank you notes to vendors, partners, and team members for their collaboration and support.

Conduct a Debrief: Hold a debrief meeting with the team to discuss what went well and identify areas for improvement in future events.