I led the development and execution of their social media strategy, focusing on improving brand presence and engagement. Key accomplishments included:

Content Creation & Publishing: Developed and curated engaging content for Facebook, Instagram, LinkedIn, Twitter, and YouTube, increasing publishing frequency by 133.3% over 12 weeks.

Engagement Metrics: Achieved a 176.1% increase in social media engagement and a 59.6% rise in post impressions within the same period.

Process Optimization: Established streamlined processes and guidelines for content creation, scheduling, reporting, and customer support on social media.

Platform Expansion: Set up and optimized profiles on prominent review platforms, including Capterra, GetApp, G2, TrustPilot, and others, enhancing the company’s online reputation.

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