Premium Branding for SharpHill & Co.

Portfolio project

Premium identity for an operational real estate investment firm

Client: Sharphill & Co. Scope: Brand Identity Design and Landing Page Development Services: Strategy, Logo Design, Visual Language, Social Assets, Brand Guidelines, Landing Page

About the Client

SharpHill & Co. is a real estate investment and asset management firm founded by the team behind LAGERBOX, Germany's third-largest self-storage operator. They came to me with a vision and landing page copy, but nothing else: no brand identity, no visual system, no website. The job was to build the entire brand from the ground up and deliver a live landing page that could stand next to institutional competitors.

Strategy & Approach

The visual direction is editorial, muted, and photography-heavy, designed to set SharpHill apart from the usual crowd and position it as a firm that prioritizes substance over flash. That direction was a collaborative decision between the founding team and me.

What I Delivered

Brand strategy and positioning

Complete brand identity designed in Figma

Fully responsive landing page built in Framer

A visual system built around restraint: limited color palette, strong typography hierarchy, layout grids for visual balance in documentation and print assets, and architectural photography over regular stock buildings imagery

Phased Process

Phase 1: Logo Exploration

Logomark Exploration

Wordmark Exploration

Phase 2: Moodboard Exploration

Initially, two distinct visual directions were provided. The one with the dark blue and yellow felt closer to the brand rather than the vibrant magenta and orange one.

Phase 3: Theme finalization with the top 3 logos

The color palette is finalized. We chose even darker navy blue and butter yellow to soften the yellow shade. Now it's time to finalize the logo.

Top 3 logos

Phase 4: Final Branding

Logo Design

The logo suite includes:

Primary Logo: A horizontal lockup that reflects growth and operation.

Monogram: A sharp, architectural monogram built from clean geometric lines, symbolizing structure and forward momentum. The ascending form subtly echoes skylines, investment graphs, and interconnected pathways, reflecting Sharphill & Co.’s operational precision and long-term real estate vision.

Wordmark: A modern, premium, serif wordmark that truly supports the main icon.

Primary Logo

Logo Usage

Colors & Fonts

The colour palette balances bold sophistication with subtle warmth, anchored by deep navy blue and soft butter yellow to create a clean, timeless foundation. Its versatility allows the brand to feel refined yet expressive across digital, print, and environmental applications.

Typography pairs the clean, contemporary feel of Manrope with the timeless editorial character of Lora. Together, they create a balance of clarity and warmth, shaping a brand voice that feels both trustworthy and human while maintaining strong hierarchy, readability, and visual depth.