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Cognition Ads Homepage Redesign
Swayam Goswami
Reimagining an Ad-Tech Platform Cognition Ads
Through Visual Storytelling & Enterprise SaaS Design
Cognition Ads is an AI-powered advertising and analytics platform helping businesses optimize campaigns through intelligent data systems and performance insights.
Detecting the Key Issues
The previous homepage experience created a disconnect between the platform’s capabilities and its perceived value.
Detecting the key issues
Detecting the key issues
Core Design Objectives: Fixing the Key Issues
Increase Conversion Potential
Build Enterprise Credibility
Improve SEO & Content Scalability
Fixing the key issues
Fixing the key issues
Fixing the key issues
Fixing the key issues
Building a Modular SaaS Narrative
Every section was designed to answer a specific user question.
This helped transform the homepage into a guided conversion experience instead of a static marketing page.
User Questions
Re-designing Hero Visuals: From Static Layout → Narrative Experience
The core fundamental was to design a visual that resembles the idea of
"Bringing your broken streaming TV advertising workflow and fix it with our solutions."Started with bare minimum sketches: Hero v1.0
Early Explorations of Hero Banner
The Direction Became Clearer: Hero v2.0
The goal was to make the product feel sophisticated and enterprise-grade SaaS, without becoming visually overwhelming.
From broken to fixed concepts ⤵︎
Hero Visuals v2.0
The Final Hero Section: Hero v3.0
Final Hero Section
Case Studies with Real Metrics and Social Proof
Case Studies with Real Metrics and Social Proof
Illustration System
One of the key parts of the redesign was to introduce a custom illustration system to support feature storytelling.
The illustrations were designed to:
Simplify complex ad-tech concepts
Reduce cognitive load
Add brand memorability
Break the monotony of enterprise layouts
Media Studio and Data Studio
Media Studio and Data Studio Illustrations
Measurement Studio and Creative Studio
Measurement Studio and Creative Studio
Ad Serving and Planning & Insights
Ad Serving and Planning & Insights
Biggest Strategic Improvement
The old homepage said:
“Here are our tools.”
The redesigned homepage says:
“Here’s the operating system behind streaming TV advertising.”
That shift changes perceived market position completely. 🚀
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Posted May 16, 2026
Redesigned Cognition Ads' homepage with visual storytelling to enhance user engagement and brand trust. Designed 24 complex feature illustrations.
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