pro
Simran Sharma
Content writer who thinks in Strategy, Story, and Design
New to Contra
Simran is ready for their next project!
Social Media Content + Designs for BnB Stay
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Building meaningful conversations through relatable storytelling.
Overview🙌
This content series was created for a psychotherapy practice with the goal of making conversations around relationships, dating, and personal growth feel approachable and emotionally authentic. Rather than promoting therapy directly, the content invites audiences to reflect on their own experiences, positioning the practice as a trusted guide rather than a service provider.
Strategy🚀
• Focused on conversation driven headlines that spark curiosity and encourage sharing.
• Used lifestyle imagery and editorial typography to create an elevated, magazine inspired aesthetic.
• Balanced educational value with relatable storytelling to make mental health topics feel accessible and less clinical.
• Created content designed to build trust, increase engagement, and nurture long term brand awareness through consistent organic messaging.
SkillsðŸ§
• Content Strategy
• Social Media Strategy
• Brand Messaging
• Content Writing
• Canva Design
• Creative Direction
• Organic Marketing
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Social Media content: Using storytelling to create conversations around children's mental health.
Overview🙌
This campaign focuses on reframing common misconceptions around child behavior through empathy driven messaging and editorial style design. Instead of offering quick solutions, each post encourages parents and caregivers to pause, reflect, and understand the emotions behind a child's actions.
Strategy🚀
• Developed emotionally driven hooks designed to stop the scroll and encourage reflection.
• Used minimal layouts and editorial typography to create a premium, thought leadership aesthetic.
• Balanced educational insights with compassionate messaging that builds trust rather than promotes services.
• Positioned the organization as a knowledgeable and approachable voice within the mental health space.
SkillsðŸ§
• Content Strategy
• Brand Messaging
• Social Media Strategy
• Educational Copywriting
• Canva Design
• Creative Direction
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Social Media Content: Breaking down complex topics into engaging, easy to understand content.
Overview🙌
This social media series was created to make ABA therapy concepts more accessible for parents, caregivers, and educators through visually engaging carousel content. Each post combines simple language, structured information, and playful design elements to transform educational content into something audiences are more likely to save, share, and revisit.
Strategy🚀
• Simplified clinical concepts into bite sized, digestible learning moments.
• Used carousel formats to increase engagement and encourage longer time spent on content.
• Built a cohesive visual system with bright colors, organic shapes, and clear information hierarchy.
• Designed every post to educate first while positioning the brand as a trusted resource for families.
SkillsðŸ§
• Content Strategy
• Educational Copywriting
• Social Media Strategy
• Carousel Design
• Canva Design
• Brand Messaging
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Social Media content (Educational Content Series): Turning everyday parenting moments into meaningful educational content.
Overview🔥
This content series was designed to help parents and caregivers understand how simple daily routines can become opportunities for learning, communication, and skill development through ABA therapy.
Rather than relying on clinical language, the content translates therapeutic concepts into familiar, relatable scenarios, making the information more approachable and actionable for families.
Strategy🚀
• Simplified evidence based concepts into practical, everyday parenting tips.
• Used carousel storytelling to encourage users to swipe, learn, and save the content for future reference.
• Combined warm illustrations, soft color palettes, and friendly typography to create an approachable, family focused visual identity.
• Structured each post around a common household activity, connecting real life routines with therapeutic outcomes to increase relatability and engagement.
SkillsðŸ§
• Content Strategy
• Educational Copywriting
• Social Media Strategy
• Carousel Design
• Parent Focused Messaging
• Brand Consistency
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Recruitment Campaign: Attracting the right clinicians through thoughtful employer branding.
Overview🙌
This recruitment campaign was designed to help a therapy practice stand out in a competitive hiring market by moving beyond generic job listings and creating a brand experience that reflects the organization's culture, values, and mission.
The goal was to attract clinicians who resonate with the practice's approach while making essential information easy to scan and understand.
Strategy🚀
• Reframed the hiring process as a brand storytelling opportunity rather than a traditional job advertisement.
• Organized key information into clear, digestible sections using intentional typography and visual hierarchy.
• Combined warm photography, earthy tones, and editorial layouts to communicate professionalism, trust, and human connection.
• Highlighted culture, flexibility, and long term growth opportunities to appeal to value aligned candidates instead of simply listing qualifications.
SkillsðŸ§
• Content Strategy
• Employer Branding
• Recruitment Marketing
• Copywriting
• Information Architecture
• Canva Design
• Creative Direction
• Brand Messaging
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Organic Social Media Content
Building trust through thoughtful, educational storytelling.
Overview🙌
This series was created to establish authority and encourage meaningful engagement through informative, shareable content rather than promotional messaging.
Using a consistent editorial style, each post combines relatable insights with calming visuals and concise copy, positioning the brand as a reliable resource while strengthening long term audience relationships.
Strategy🚀
• Developed scroll stopping educational hooks centered on common client experiences.
• Used cohesive typography, photography, and muted color palettes to reinforce brand recognition.
• Balanced educational value with soft calls to action that encourage curiosity rather than urgency.
• Created reusable content formats that support consistency across ongoing social campaigns.
Skills🔥
• Social Media Strategy
• Content Writing
• Brand Messaging
• Canva Design
• Content Planning
• Creative Direction
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Educational Campaign & Email Marketing Header
Making mental health education engaging, accessible, and easy to remember.
Overview🙌
This campaign combines educational social graphics and newsletter assets designed to simplify mental health topics into bite sized, visually engaging content.
Each piece balances playful branding with practical information, making educational content feel approachable while maintaining a consistent visual identity across multiple touchpoints.
Strategy🚀
• Translated complex topics into simple, actionable content.
• Maintained a cohesive visual system across social media and email marketing.
• Used bold headlines and illustrations to improve engagement and retention.
• Focused on creating value driven content that builds trust before promotion.
SkillsðŸ§
• Content Strategy
• Educational Copywriting
• Email Marketing
• Social Media Design
• Brand Messaging
• Canva Design
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Brochures & Flyer Content
Transforming information into something people actually want to read.
Overview🔥
These brochures and flyers were designed to communicate detailed therapy group information in a way that feels approachable, organized, and visually calming.
Rather than overwhelming readers with dense paragraphs, the content is structured into clear sections with intentional typography, whitespace, and hierarchy that guides the eye naturally from introduction to action.
Strategy🚀
• Organized complex information into digestible sections for better readability.
• Used editorial inspired layouts and calming color palettes to reinforce trust.
• Prioritized clarity through strong typography hierarchy and visual balance.
• Designed every piece to educate first while naturally leading readers toward inquiry or enrollment.
SkillsðŸ§
• Content Strategy
• Copywriting
• Canva Design
• Brand Consistency
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Meta Ads Campaign for Mindful Self Therapy:
Overview🙌
Mental health advertising often relies on generic messages like "You're not alone" or "Book a therapy session today." For this campaign, I wanted to create something that would stop people mid scroll by making them feel seen in a single sentence. Instead of selling therapy, the campaign sells recognition, emotional validation, and curiosity, creating a natural path toward conversion.
The ChallengeðŸ§
The goal was to increase awareness and encourage potential clients to explore therapy services without relying on fear based marketing or clinical language. The audience consisted of people who may be experiencing anxiety, ADHD, trauma responses, relationship challenges, or creative burnout but may not yet identify themselves as someone who needs therapy.
Strategy🚀
1. Start with an emotional truth. Every ad begins with a thought that feels deeply personal rather than promotional.
"Sometimes your body remembers what your mind wants to forget."
"Life can feel loud even when things look fine."
"Love can feel distant without being gone."
These statements create an immediate emotional connection and invite readers to pause instead of scroll.
2. Speak to symptoms, not diagnoses: Rather than leading with therapy terminology, each ad describes a lived experience. This approach makes the content more accessible for people who are still exploring their emotions and reduces the resistance often associated with mental health advertising.
3. Color coded messaging hierarchy: Each headline highlights different emotional keywords using color.
Examples include:
- Constantly Alert
- Broken
- Overstimulating
- Misunderstood
- Exhausting
This visual hierarchy improves scanability while reinforcing the emotional weight of each message.
4. Consistent visual language: Every creative follows the same system:
- Minimal textured background
- Hand drawn illustrations
- Organic abstract shapes
- Soft editorial typography
- Limited color palette
The consistency builds trust and creates instant brand recognition across multiple ads.
5. Education before conversion: Instead of pushing immediate action, every ad follows a simple content journey:
Emotional Hook
↓
Short validation statement
↓
Gentle explanation
↓
Low pressure CTA
This allows the audience to feel understood before being invited to seek support.
Purpose🔥
The objective wasn't simply to generate clicks. It was to create a series of ads that help people feel understood within seconds, positioning the practice as a safe and approachable place before they ever visit the website.
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