Equal Justice Solutions wanted to increase their online visibility and attract clients organically, so they approached me for an SEO solution to rank their legal services and generate leads organically. My aim was to get their website to appear in Google search results for their targeted keywords as well as ensure their presence extended into emerging AI search engines like ChatGPT, Gemini and Perplexity.

The main objectives of the SEO project were:

Identify high-value keywords relevant to their legal services

Optimize every page for On-Page SEO

Improve website loading speed and resolve technical SEO issues

Build strong Off-Page SEO through high-quality backlinks

Increase visibility across both traditional search engines and AI-driven search tools

Help the website rank on Google for important, high-intent keywords

Ensure long-term SEO health and sustainable growth

We started by finding the best keywords for their business, focusing on:

Service-based keywords

Local legal keywords (Delaware-specific)

High-search-volume, low-competition terms

Long-tail keywords with strong user intent

This keyword list became the foundation for both content and optimization.

Once the keywords were finalized, we optimized all the important areas of the website:

Meta titles & descriptions

URL slugs

Heading structure (H1, H2, H3)

Page content optimization

Internal linking

Image alt tags

Schema markup for legal services

We made sure every page was fully SEO-friendly and aligned with Google’s best practices.

To ensure fast and smooth performance, we took care of:

Website loading speed

Mobile responsiveness

Caching & compression

404 & crawl errors

Sitemap & robots file

Core Web Vitals improvements

This created a technically strong foundation for long-term ranking.

Instead of creating hundreds of low-quality links, we focused on quality over quantity.

Our backlink strategy included:

High-authority niche directory submissions

Legal industry citations

Guest posts

Contextual backlinks

Zero spammy or automated links

This helped build trust and authority without risking penalties.

Since AI search engines like ChatGPT, Gemini, and Perplexity are becoming influential discovery tools, we optimized the website’s content to be:

Factually structured

Well-organized

Clear and context-friendly

This helped Equal Justice Solutions appear in AI-generated responses related to their services.

Now their website ranks for all major and relevant keywords related to legal services provided.

Strong on-page and off-page SEO ensures the site receives consistent organic visitors.

Technical optimization improved speed, mobile friendliness, and overall user experience.

High-quality backlinks increase domain credibility and trustworthiness in Google's eyes.

Now the website appears not only in Google results but also as responses from tools such as ChatGPT, Gemini and Perplexity.

With improved rankings and visibility, the firm now receives more qualified leads from people actively searching for legal services.

Equal Justice Solutions was seeking an SEO transformation, from keyword research through technical optimization and quality backlink building. By employing traditional and modern approaches for AI search engines, we ensured strong visibility for their firm while reaching out to a new target audience and creating long-term search dominance – now ranking on Google for essential legal keywords as well as AI search results, our assistance ensured they stayed ahead of competitors in an ever-evolving digital landscape.