Lifestyle Care had an ambitious vision: they wanted a strong brand identity along with an effective website to showcase their services, while simultaneously reflecting trust, clarity, and care online. For this to work seamlessly, they required both an entirely new brand system containing a logo and brand guidelines and a consultation-ready website where clients could book sessions seamlessly, as well as consultation-ready website capabilities that enabled seamless appointment booking sessions with clients.

The primary goals for Lifestyle Care were:

Create a unique and professional logo that represents their brand values

Develop a complete brand guidelines document covering colors, typography, tone, and design usage

Build a clean and modern WordPress website to showcase their services

Integrate a consultation booking system connected with Google Calendar

Make it easy for users to book sessions and for the business owner, Dr. Deniece, to receive automated notifications

Ensure the entire website is fully responsive, user-friendly, and aligned with the new brand identity

We started by designing a custom logo that reflected Lifestyle Care’s mission and values. Once the logo was finalized, we created a detailed Brand Guidelines document that included:

Official brand colors

Font families and typography rules

Logo variations and usage rules

Social media design guidelines

Sample layouts for banners, posts, and graphics

This gave the client a complete system to maintain consistency across all their marketing and online materials.

Based on the brand guidelines, we designed a clean and modern WordPress website tailored to the client’s needs. The website includes:

A service showcase

About & contact sections

A dedicated consultation booking page

Clear layout and easy navigation

Everything was designed from scratch to match their brand identity.

To streamline the consultation process, we integrated the Google Calendar booking system directly into the website.

Whenever a user books a consultation:

Dr Deniece automatically receives a notification

The time slot gets instantly added to her Google Calendar

Users also receive confirmation details

This created a smooth and organized workflow for both the business and its clients.

Since many users access websites through mobile devices, we made sure the entire site is fully responsive.

The design adapts beautifully to:

Mobile phones

Tablets

Desktops

This ensured a consistent user experience across all devices.

Lifestyle Care now has an established and comprehensive branding foundation, which allows them to produce consistent marketing materials across platforms.

The website clearly communicates their services and cultivates trust among prospective clients.

Integration between Google Calendar and Dr. Deniece makes booking consultations effortless for patients while managing appointments efficiently without incurring additional effort from either party.

Lifestyle Care's new website now facilitates direct consultation requests from individuals genuinely curious about its services.

No matter the device, its design remains sleek, clean and user-friendly.

Lifestyle Care required creating their brand from the ground up: logo, guidelines, website and consultation system. Through careful design and strong branding efforts combined with seamless functionality, we were able to develop an ecosystem online which allows Dr Deniece to connect easily with potential clients – today Lifestyle Care boasts a professional digital presence which supports their services and furthers growth.