Once we completed designing and launching Rethink Therapy's responsive and emotionally intuitive website, our next objective was to expand their visibility online.

Rethink Therapy is an innovative mental health platform, supporting individuals, couples, and families on their path toward healing and self-discovery. To reach more individuals in need and grow their practice, Rethink Therapy approached us for assistance building an SEO foundation which ensures they appear when relevant searches related to therapy come up on both traditional search engines as well as AI search platforms.

Rethink Therapy's goal was crystal-clear: make us discoverable, trusted, and highly visible in a competitive mental healthcare market.

The primary objectives of the SEO phase were:

Identify therapy-related keywords with high intent and manageable competition

Optimize the website for both users and search engines

Implement white-hat SEO techniques for sustainable ranking

Improve visibility across Google and AI-based search engines like ChatGPT, Google Gemini, and Perplexity

Track user behavior to improve engagement, clarity, and conversion

Contribute to real, measurable growth in leads and client bookings

We began with in-depth keyword analysis to uncover search terms that aligned with Rethink Therapy’s services.

We focused on keywords with:

High search volume

Low-to-medium competition

High user intent

This strategy allowed us to target phrases that would bring the right audience to the website.

Once the keywords were finalized, we optimized the entire website using white-hat SEO practices. This included:

Optimized meta titles and descriptions

Clean URL structures

Keyword-integrated headings (H1, H2, H3)

High-quality, emotionally grounded content

Internal linking for better navigation

Image alt tags

Schema markup for medical/therapy services

The website now serves both user experience and search engine clarity.

To ensure peak performance, we improved:

Page loading speed

Core Web Vitals

Mobile responsiveness

Crawlability and indexing

Broken link fixes

XML sitemap and robots configuration

These improvements helped strengthen site health and long-term rankings.

Search behavior is shifting toward conversational AI, so we prepared Rethink Therapy for future-proof visibility. We optimized content to perform well on:

ChatGPT

Google Gemini

Perplexity

Claude

Other AI-driven search interfaces

This includes structured, clean content that AI models can easily interpret and reference.

To measure how real users interact with the site, we integrated Microsoft Clarity.

This helps us analyze:

Heatmaps

Scroll depth

Click behavior

Areas of friction

Drop-off points

Using these insights, we continuously refine the website to increase engagement and conversions.

Based on ranking performance and behavioral insights, we regularly:

Update content

Strengthen keywords

Enhance page clarity

Improve conversion-focused elements

This ongoing process helps maintain upward growth in traffic and leads.

Many therapy-related keywords now rank prominently on Google's first page, driving steady organic traffic to these services.

Increased online visibility and user experience have driven significant increases in leads, bookings and client relations.

The website maintains trust and engagement across desktop, tablet and mobile, leading to higher engagement with visitors.

Optimized content allows websites to be surfaced as search answers or conversational questions using artificial intelligence technology.

Microsoft Clarity data helps us optimize user experiences and boost conversions continuously.

Rethink Therapy's SEO project marries strategy, psychology and technology to achieve maximum effectiveness.

By integrating keyword research, on-page optimization, technical enhancements, high-quality content creation and AI-powered visibility strategies together, we created an online presence for their brand that truly aligns with their mission and strategy.