Freelancers in Denpasar BaratFreelancers in Denpasar Barat
Framer websites for startups ready to grow.
    $1k+
    Earned
    1x
    Hired
    5.0
    Rating
    12
    Followers
Framer websites for startups ready to grow.
Impactful Social Media Growth Strategy & Creative Direction
    $5k+
    Earned
    4x
    Hired
    5.0
    Rating
    41
    Followers
Impactful Social Media Growth Strategy & Creative Direction
Wordmark Logo Specialist | Brand Identity Designer
    5.0
    Rating
    28
    Followers
Wordmark Logo Specialist | Brand Identity Designer
Cover image for MAE — Art Direction &
MAE — Art Direction & Brand Visual Identity A visual identity concept developed for MAE, built around the idea of “Controlled Energy — Movement in Contrast.” The direction explores the tension between individuality and constant movement, using a sharp central subject surrounded by blurred figures to create a strong visual narrative. The Challenge The goal was to create a visual language that felt distinctive, contemporary, and emotionally engaging without relying on excessive graphics or conventional branding. The challenge was to communicate movement and energy while keeping the brand feeling refined, minimal, and controlled. The Solution I developed an art direction centered around contrast — stillness vs. movement, focus vs. distraction, and individuality vs. the crowd. The orange environment creates a bold visual signature, while the motion-blurred silhouettes represent the constant movement surrounding the individual. The sharply focused central figure becomes the visual anchor, communicating confidence, identity, and control. The same visual language was then extended into the brand composition through minimal typography, logo placement, graphic symbols, and structured spacing, creating a system that can work across campaigns, social content, editorial layouts, and brand communications. My Role Art Direction · Brand Identity · Visual Concept · Graphic Design · Typography · Brand Composition I was responsible for developing the visual concept, defining the art direction, establishing the graphic language, and translating the concept into a cohesive brand presentation. Concept → Art Direction → Visual System → Brand Application
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3K