Essential — Brand & Visual Identity Concept A visual exploration for Essential, combining bold typography, experimental layouts, and a mix of fashion, editorial, and streetwear aesthetics. The concept plays with high-contrast visuals, oversized type, textured photography, packaging, and digital mockups to create a strong and contemporary brand presence. The overall direction is designed to feel youthful, edgy, and a little unconventional while still keeping the identity recognizable and cohesive. A personal exploration of how fashion branding + editorial design + packaging can come together into one visual system.

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120

Caffeine & Cranks — Brand Identity & Creative Direction A complete visual identity concept created for Caffeine & Cranks (C&C), a cycling-inspired brand that combines the energy of coffee culture with the performance and lifestyle of cycling. The project explores a bold, contemporary visual language through a combination of brand identity, typography, color direction, apparel graphics, packaging design, and campaign art direction. The visual system was designed to feel energetic, youthful, and performance-driven while maintaining a distinctive lifestyle aesthetic. The identity is applied across cycling apparel, packaging, promotional graphics, and brand communication to create a cohesive visual experience. Scope of work: Brand Identity & Logo Development Art Direction Typography & Visual Language Color Palette Development Cycling Apparel Design Packaging Design Marketing & Campaign Visuals Brand Application & Mockups The overall direction focuses on creating a recognizable identity that connects cycling performance, caffeine culture, and modern streetwear aesthetics.

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1

175

Logo and visual identity for ONPACE

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265

Essensial Streetwear Brand

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1

Danar Bagus

Apparel & Visual Brand Designer

Challenges

Challenges