Digital Storytelling, Customer Persona, Graphics, Instagram Ads

DIGITAL STORYTELLING

I collaborated with a late-night cocktail lounge that wanted to be a destination for all while also adhering to very specific and complex aesthetic. The essence of this project was to harmonize different elements into a cohesive atmosphere, both in the lounge's physical space and its digital presence.

Our aim was to weave together dark, sultry imagery with a light-hearted, fun-loving approach, reminiscent of vintage ice-cream shops. The challenge was to ensure that every aspect, from the decor of the bar to the style of our promotional content resonated with this unique theme.

The branding needed to not just inform but also entice; it had to capture the essence of the lounge's unique vibe where contrasting themes blend seamlessly.



Mockup Billboard



MOODBOARD







COLOUR SCHEME



GRID







VINTAGE-INSPIRED PROMOTIONAL GRAPHICS







SOUNDBITES

“Have a drink, have a snack, have a good time!”

“Great cocktails and even better company”