Instagram, Ad Creatives, Brand Identity: Serene Skin Solutions

Starting an exciting journey with a well-noted skin clinic, our mission was to elevate their reputation from experts in facials to innovators in the online skincare market.

Dipping their toes into ecommerce, I crafted an Instagram presence that would not only showcase their expertise but also align with their aspirations so that they can eventually start selling skincare products online with a seamless and authentic transition.

I gradually introduced more branding that aligns with their future online skincare brand. Integrating shades of purple and lilac, a minimalist aesthetic, and soft, organic shapes, I developed a brand identity that resonated with the ideals of bare skin beauty and a tranquil, stress-free atmosphere.

This perfectly set the stage for their venture into ecommerce. When we launched ads for their first skincare item, a body lotion already popular at their clinic, the refined and professional look of their Instagram page and branding helped customers trust their new product and feel enticed to support their new venture. This strategic rebranding marked a significant milestone, providing them credibility in the skincare game both locally and in the digital space.