Brand Identity, Content Design + Social Strategy: Amalfi Suncare
Bryn Fergusson
Developed a brand identity suite for a European suncare line with a focus on crafting an immersive experience for potential customers. The goal of this brand project was to develop a strong, distinct, and heavily tangible identity that transcends the physical nature of a single product to provide their customers with a luxurious, nostalgic, immersive experience that mirrors the specific culture and values of the Amalfi Coast and the people who live there.
After a strategy session where we discussed the look and feel of the brand, market positioning and brand ethos, I presented 2 moodboard options. This was the chosen option:
Once the moodboard process was complete, I created a number of custom logos, including the logo below as the primary:
I also extracted a colour palette that works universally across platforms:
From there I developed package design and cohesive social media content that can be used across platforms in both paid ads and organic content:
