Brand Identity, Social Strategy, Graphics: Era Jewels
Bryn Fergusson
CONCEPT
I partnered with a dynamic jewelry brand that's redefining the essence of women's empowerment through bold, audacious pieces. They draw inspiration from the fashion trends of the 60's to the 90's – think bright red lipstick, pearls, fur coats, and dazzling jewelry – we wanted to create a brand identity that resonates with the modern, fearless woman.
To bring this vision to life, we embraced a colour palette of dark red, gold, and a velvety-black, evoking a sense of vintage glamour and eclectic luxury. The brand's elements – from maximalist designs to ambitious and bold imagery – were carefully curated to reflect a sense of empowerment. Our branding and social media strategy focused on showcasing these statement pieces as not just accessories, but as transformative elements of personal style, empowering women to embrace their inner femme fatale with confidence and flair.
COLOUR SCHEME
LOGO MARK
PACKAGE DESIGN
GRID
PROMOTIONAL GRAPHICS
