Brand Identity, Packaging, and Signage for Sea Shack Candy Co.
Bryn Fergusson
First, I created a brand identity after a 1:1 brand consulting session where they completed my questionnaire and we discussed their answers in detail -- so I know not only what they want aesthetically, but what they want to communicate to their target customer, what they stand for as a brand, and how they want their brand to evolve over time, so I can be sure that not only will the branding fit their desires and needs today, but it'll be a key contributor to achieving the success they're after.
Sea Shack Candy Co. wanted whimsy, playful, bold branding whilst still paying homage to their roots as humble Carmel-By-The-Sea community locals. They were looking for playful seaside nostalgia with a modern branding facelift that customers of all ages can appreciate and enjoy -- and I delivered just that.
initial moodboard presentation including official logo and a sneak peak of their new colour palette.
New colour palette breakdown
I delivered primary, secondary, and alternate logo options for versatility and brand cohesion
Designed brand patterns and icons that pair beautifully with the logos to further build the brand world and tie all elements together
Mockup of social feed featuring new brand colours, logos, and patterns
Additional features brand presentation include font usage guidelines, logo colour guidelines, and colour pairing guidelines to ensure the branding is used correctly and optimally for maximum impact.
Next, I designed a collection of bespoke packaging merchandise and other brand assets to bring the branding to life and get Sea Shack Candy Co ready to open their doors to customers.
Gift card design
Business card design
Custom mix bag design
Ice cream tub design
Shipping box design
Premium custom mix bag design
Shopping bag design
Merchandise design - Also designed hoodies and hats.
Custom sticker design
Exterior hanging sign design
Exterior standing sign design
Now, I get to see the brand come to life on socials. I provide social media strategy consulting to Sea Shack Candy Co. to ensure they feel supported and empowered to crush their grand opening and make an impact on socials!
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Posted Jul 25, 2025
Developed brand identity, packaging, and signage for Sea Shack Candy Co, and candy brand with an aim to go from single storefront to social media success story.
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Timeline
Jun 1, 2025 - Jul 25, 2025
Clients
Sea Shack Candy Co.
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