Nicole approached me to develop a brand identity from the ground up, seeking a visual presence that would make her stand out in a competitive market. She sent me her Pinterest moodboard as a starting point, giving me insight into her vision and aesthetic preferences. To kick off the project, I sent her my brand discovery questionnaire, a tool designed to help her reflect on key aspects of her brand, including how it differs from competitors, who her ideal customer is, and what her long-term goals are.

Once she completed the questionnaire, we held a strategy call to dive deeper into her responses and discuss how to translate her answers and visual inspiration into concrete visual assets. Our goal was to create a cohesive, memorable brand identity that would resonate with her target market and establish a lasting impression.

Nicole initially requested a logo, color palette, and typography suite, however, I ended up expanding the scope and throwing in some extras to provide her with a more comprehensive package. This included:

Three versions of her primary logo for ultimate versatility

An alternate logo that ties beautifully into her accent font

A logo mark for quick brand recognition

A signature brand illustration, which I transformed into a pattern and logo stamp

The end result was a fully realized, immersive brand identity that is both unique and distinctly aligned with Nicole's vision. Nicole was thrilled with the outcome, providing virtually no feedback for revisions—a testament to the effectiveness of the one-concept method I used. This project not only exceeded her expectations but also established a strong foundation for her brand’s future growth! Here's a snippet from the first message I received after submitting the project:

I credit continually receiving these types of messages to my specific and very intentional brand presentation process. See below some examples of how I present a brand identity to a client.