Brand Identity for SUKLA Project
Anis Ben Haddada
Mission:
The Sukla Project aims to address the growing environmental challenges related to waste in Pura Besakih Bali. The project focuses on creating a sustainable waste management system that not only reduces environmental impact but also promotes community involvement and awareness. Sukla endeavors to be a symbol of responsible waste management in Pura Besakih Bali, fostering a cleaner and healthier environment.
Brand Essence:
"Sukla" represents a harmonious blend of environmental consciousness, community engagement, and innovation. The brand seeks to embody a sense of responsibility towards the environment while inspiring positive actions and unity within the community.
Challenge:
Create a unique and recognizable logo that combines two elements, Bali Pura gates and the caring hands of the community, to convey the essence of Sukla.
Goal:
- Increase brand awareness among the target audience.
- Achieve active participation from the local communities in Bali.
- Encourage responsible tourism by establishing waste disposal points in tourist-heavy areas and increasing awareness among tourists.
