Brand Refresh for SILAQ
Anis Ben Haddada
Mission:
SILAQ is dedicated to providing high-quality fish floss products, celebrating the rich marine heritage of Lombok while promoting sustainable fishing practices.
Challenge:
The brand should reflect the unique flavors of Lombok's seafood while appealing to a diverse audience.
Ensure that all branding elements align with the local community's cultural sensitivity and environmental values.
Goal:
Develop an aesthetically pleasing and visually engaging brand identity that reflects the beauty of Lombok and the delicious nature of fish floss.
Update the brand identity for future product expansions and diversification while maintaining consistency.
Craft a brand story and visuals that have universal appeal, enabling SILAQ to attract a diverse customer base beyond geographical boundaries.
Before and After logomark
Logo Construction:
Logomark Origin:
Color palette and typography:
Logo on background:
Logo application (Mockups):
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Posted Dec 12, 2023
Developed a brand refresh for a fish floss company, including logo design, typography selection, and color palette creation.
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