Brand Refresh for SILAQ







Mission:

SILAQ is dedicated to providing high-quality fish floss products, celebrating the rich marine heritage of Lombok while promoting sustainable fishing practices.

Challenge:

• The brand should reflect the unique flavors of Lombok's seafood while appealing to a diverse audience.
• Ensure that all branding elements align with the local community's cultural sensitivity and environmental values.

Goal:

• Develop an aesthetically pleasing and visually engaging brand identity that reflects the beauty of Lombok and the delicious nature of fish floss.
• Update the brand identity for future product expansions and diversification while maintaining consistency.
• Craft a brand story and visuals that have universal appeal, enabling SILAQ to attract a diverse customer base beyond geographical boundaries.









Before and After logomark

Logo Construction:





Logomark Origin:





Color palette and typography:





Logo on background:





Logo application (Mockups):

















Silaq (@silaq.bae)

Silaq (@silaq.bae)

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