A clean, conversion-focused personal site for a Swedish entrepreneurship advisor and educator.
Pialill Ring has over 22 years of experience delivering entrepreneurship education and business development — primarily for municipalities, regional governments, and publicly funded organizations. This site is her professional front door: where decision-makers land when she puts herself forward for a project or funding opportunity.
The design is intentionally simple. Clear positioning, strong social proof, and a single call to action - built to give the right visitor confidence quickly.
The hero does one job: establish who she is and what she does, immediately. A full-bleed photo, a single clear headline, and one CTA. Client logos sit just below, providing instant credibility before the visitor has scrolled an inch.
Home page
The page moves through services, target audiences, a signature quote, social proof stats, and testimonials — all in a single scroll. Each section answers a specific question a potential client might have, in the order they'd naturally ask it.
Case Study CMS page
The case study pages give concrete context to the work: who the client was, the timeframe, the focus, and the outcome. A sidebar keeps the key facts scannable while the main column tells the fuller story. The contact form is always within reach at the bottom.