Redesigned the landing page for TradeStream, a crypto trading journal, to boost sign-up conversions. Focused on simplifying the layout, clarifying the value prop, and tightening the messaging—while keeping the aesthetic clean, modern, and on-brand.

By aligning design with user intent, we reduced friction in the signup flow and improved visual hierarchy. The result: a sharper first impression, clearer CTA paths, and a measurable uplift in conversion rates without compromising the product’s identity.