LUMAINE — Brand Identity & Motion System (Concept)
Lumaine is a speculative luxury beauty brand exploring light, form, and emotion through cinematic, AI-assisted visual storytelling.
The project focused on defining a cohesive brand language rather than a single campaign. Work includes logo exploration, motion identity, and atmospheric brand films built around emergence, reflection, and quiet confidence.
Visually, Lumaine lives in shadow and refraction. Soft directional light, textured darkness, and human presence suggested rather than explained. The goal was restraint and tension, not surface polish.
• Logo and typography
• Cinematic motion tests
• AI-assisted image and video generation
• Editorial direction and finishing 
