Marketing Strategy for Samsung Business

Under a short-term contract, I collaborated closely with the Head of B2B Marketing and the Head of Media to align strategy and build their new B2B social team focused on SMBs & Startups.

I interacted closely with various internal teams, including Paid Media, B2B Content Development, Exec Comms, Channel Marketing, Strategy team, Product and Finance, as well as customers and partners.

My responsibilities included:

Co-develop and steward the B2B social media strategy and campaign activations across the mobile portfolio

Collaborate across the B2C and B2B social teams to develop a common strategic framework for planning and performance metrics that engage senior leadership

Inform, organize, and manage multiple sources of content, partners, and creative assets into a cohesive social media execution

Develop Agency briefs alongside the B2B Marketing and Media Strategy Teams

Develop benchmarks and KPIs and responsible for the performance of B2B campaign development

Provide actionable analysis for campaigns and media planning

Consistently manage and monitor all plan optimizations of plan delivery

Work alongside and approve Agency recommendations for investment of media savings on behalf of Samsung

Assist in the preparation of all leadership materials for meetings and presentations

Monitor industry changes and builds vendor relationships to innovate Samsung's digital-first approach

Take ownership of all existing platforms (Facebook, LinkedIn, Twitter, Instagram, and Spiceworks)

Own and scale ROI-positive lead generation campaigns through paid digital channels, particularly Facebook, Taboola, and LinkedIn

Report and share the effectiveness of all campaigns with a focus on constant improvement and efficiencies

I successfully launched a new social media marketing team focused on B2B. I moved the team in-house from an external agency. I was under an NDA for this position, so I cannot reveal metrics.