Social Branding for Avolve Software

Avolve Software is a well-established GovTech SaaS with a consistent customer base for over 15 years. However, when I joined them as a contractor, they had a limited marketing budget and limited marketing staff. Therefore, I lead brand objectives with a very limited budget for social media direction and implementation.

What I did for Avolve Software:

Develop, implement and manage our social media strategy

Define the most important social media KPIs

Manage and oversee social media content, including video content

Work with copywriters and designers to ensure content is informative and appealing

Collaborate with Marketing, Sales, and Product Development teams

Communicate with industry professionals and influencers via social media to create a strong network

Present social media best practices to Senior Leadership

Manage executive personal brand presence on LinkedIn

74% increase in search appearances on LinkedIn

950% increase in followers on LinkedIn

35000% increase in post engagement

1053% increase in reached users

1183% increase in engagement

Note: During my tenure with Avolve Software, they acquired another competitor in the UK. Due to my efforts and other staff on their amazing team, Avolve Software went from a national company to a global company.