SM Brand Lift for Marco Financial

Marco is a new startup focusing on the Central American and South America markets, but anyone can apply for their financing, including domestic startups and enterprise-level businesses. They focus on microloans for trade financing.

When I started with their team, they had no marketing team and a fixed budget. They need more brand awareness from social media for investor relations and partnership opportunities to build a sustainable revenue stream.

What I did for Marco Financial:

Planning and developing social media campaigns

Crafting compelling content or getting it developed

Posting content across social media accounts

Engaging with customers on different channels

Analyzing running campaigns

Being on top of the latest social media trends

According to the 6-month lookback:

97% increase in unique impressions (LinkedIn)

90% increase in followers (LinkedIn)

89% increase in website clicks (LinkedIn)

109% twitter brand awareness

Note: During my tenure at Marco Financial, they partnered with DP Global, which activated partnerships on a global level. All the brand growth efforts from myself and all their staff members allowed for the operational budget to hire a full-time marketing team to take over all areas of marketing, including social media.