Social Media Marketing Management for Flagship Inc.

When I started at Flagship, I created my role from scratch after taking over the channels from the content manager. No "Social Media Manager" had ever existed before me. I shortly found out that this role was far more of a "Director" position than a "Manager" one.

I rose to that challenge and many more in the 2 years I was employed on the Marketing team—overcoming the challenges of the pandemic and a senior leadership team that believed social media success was based purely on popularity.

When I left the company, I created an internal "playbook" for running social media marketing filled with my learnings, tips / tricks, etc. I hoped my predecessor would add to it.

What I managed at Flagship:

While working remotely during the pandemic, I managed the brand presence for 7 corporate social media channels (Twitter, Facebook, Instagram, 2 Facebook Pages, LinkedIn (including a LinkedIn showcase page) via monitoring social media accounts, create/schedule posts, & engage users with a consistent voice across all social touch-points

Delivered reporting for social media ROIs / KPIs companywide that analyzes the long-term needs of the company’s social media strategy

Partnered with HR & Recruitment to increases engagement with our 5,000+ employees & welcome more employees into the Flagship Family

Assisted the creative team in developing deliverables for campaigns including designing Social Media graphics (Canva or Adobe Suite)

Analyzed the long-term needs of the company’s social media strategy & offer quarterly reports to the executive teams

Managed external agencies, overseeing campaign strategy, design, & implementation

Coordinated social media content with PR & internal communications for earned media coverage, announcements, & events

Assessed strategy, content creation, reporting & analysis, & community management to develop social media campaigns for sales goals

Maintained a social media crisis management plan, employee advocacy program, & D&I programs

My achievements at Flagship:

••• Awards for Social Media •••

🏆 Top 50 of US FM Companies Social Media Employee Engagement

🏆 Top 250 FM Companies Globally for Social Media Employee Engagement

➨ Yearly Report from Hubspot showed...

• Engagement increased by 160%

• Brand Awareness increased by 95%

• New contacts via Social Media rose 1,000%

• Sharing & mentions of company media rose 900%

• 45% - 65% of our web traffic came from a social media platform

✦ I successfully reinvented our employee advocacy program and recruitment process through branding, community management, diversity and inclusion initiatives, and social media campaigns using Facebook ads, Hubspot landing pages, and CTR-optimized funnels, decreasing recruitment spend by over $250k per year.