Marketing Direction for Laxxon Medical
LaNell Angerstein
Brand Strategist
Digital Marketer
Marketing Strategist
Adobe Photoshop
Asana
Canva
Laxxon Medical
Challenge:
Laxxon Medical was new to the US market from Germany. They had no live website and no marketing team. They needed a full marketing strategy, branding creation, website launch, and social media management—to start.
I had a 20-hour-a-week contractional commitment to launch (from scratch) a marketing strategy to create brand awareness for one of the most impressive products ever to hit the pharma market in over 25 years—all while bracing for the inconsistent pandemic waves and the Ukraine war.
Ready, set, no problem!
Process:
What I do for Laxxon Medical:
Implement marketing goals
Oversee email, content, social media, SEO, and CRM
Define a marketing allocation
Manage and launch website updates
Develop marketing strategies
Set marketing campaign goals
Launch the campaigns
Analyze campaign results
Optimize results to improve marketing effectiveness
Develop, train, and mentor internal and external marketing staff
Results:
Since our new launch of the website redesign, our website metrics reflect:
Blog traffic increased by 50% quarterly
Website sessions increased by 900 in the last quarter
Bounce rate is down by 25%
Average session time is 4 minutes
In the last 3 month lookback, our social media metrics reflected:
2,166% increase in followers on LinkedIn.
201% unique visitors to the LinkedIn company page
85% in clicks to the website from LinkedIn
In the last 9 month's lookback, our social media metrics reflected:
229% increase in new LinkedIn followers
533% increase in unique impressions on LinkedIn posts
329% increase in clicks to the website from LinkedIn
2021
