Velvet – Custom Skincare Startup Brand Identity

I worked with Velvet to build a fresh and modern brand identity for their personalized skincare service. We focused on inclusivity, empowerment, and creating a seamless online experience. The design features a bold logotype, vibrant blue-based color palette, and modern sans-serif typography to attract a younger, design-conscious audience.

Key Deliverables: • Logo suite • Color palette • Brand typography • Photography direction

Result: A confident and unconventional brand that reflects Velvet’s mission to personalize skincare while celebrating individuality.

If you're a founder building something new, and want your brand to do more than just “look nice”  I’d love to talk.

Start here https://www.kevincraftdesign.com/start/