Fern Estate Co: Realty & Interior Brand Identity Design

Fern Estate Co., a Tennessee-based company that blends real estate, construction, and design under one roof, needed a visual identity that reflected their dedication to quality craftsmanship and sophisticated design. Our goal was to create a brand that embodies class, value, and design—mirroring the elevated spaces they create.

Drawing from Fern Estate Co.‘s emphasis on timeless design and functional elegance, we explored visual elements that conveyed refinement and durability. Inspired by architectural forms, structured layouts, and Tennessee’s natural landscape, we incorporated warm, earthy tones and clean, geometric shapes to evoke a sense of stability and craftsmanship. This visual language emphasizes the company’s values: creating beautiful spaces that offer long-term value.

The final identity features a sleek wordmark that balances sharp angles with smooth curves—showcasing both strength and sophistication. The accompanying symbol reflects structural elements, representing the company’s expertise in construction and design. The color palette is grounded in deep greens and neutrals, adding warmth and richness that speaks to their connection to the Tennessee landscape. Supporting graphic elements, such as grid patterns and linear forms, reinforce the brand’s emphasis on thoughtful design and lasting value.