Peachtree Petals
Alexa Frazier
Overview 🌱
Passion project creating a rebrand and logo design to pivot Peachtree Petals flower shop and arrangements. Combining the logo identity of a floral aesthetics with the Georgia peach. Using a new brand identity that captures its vibrance, decorative symmetry, high quality bouquets, and organic environment.
Problem & Solution
A problem with the company was their old logo and the limited displays of products for consumer needs. Creating various applications with the new logo towards surface and publication design gives a newer approach while still feeling like a floral business.
Goals:
• Creating a rebrand for a small local business. • Provide a new logo with variations, several mockups, and typography. • Thinking of ways to combine the logo with the Georgia peach.
•Design a complete brand guide and applications for the rebrand of the local business Peachtree Petals.
Process & Resolution✨
Designing a rebrand that felt like the shop itself as modern and welcoming space. Choosing a flower for the logo mark and a smooth typeface while using the pistil to represent the Georgia peach. While incorporating the primary colors to other pattern designs that allow the logo to stand out. Included several applications that applies to the brand guidelines (attached at the bottom) for Peachtree Petals rebrand.
