Alexa Frazier
Passion project with the concept to redesign Smart Water's packaging to stand out from the competition. Realizing that every bottle selling water on a shelf looks exactly the same in stores, so thinking of how to change that by attracting a new specific demographic of creatives was the challenge. Targeting mainly artistic college students directly with a playful bottle while keeping them feeling the need to stay hydrated, allows for better creativity throughout the day.
Thinking of how to make the bottle stand out was a challenge. The goal was to differentiate it from competitors but I also wanted it to become a playful product with abstract to identifiable shapes. This allows the product to stand out and draw the audiences eye through the bottle in a colorful and original style.