Overview 💧

Passion project with the concept to redesign Smart Water's packaging to stand out from the competition. Realizing that every bottle selling water on a shelf looks exactly the same in stores, so thinking of how to change that by attracting a new specific demographic of creatives was the challenge. Targeting mainly artistic college students directly with a playful bottle while keeping them feeling the need to stay hydrated, allows for better creativity throughout the day.

Approach with Solution

Thinking of how to make the bottle stand out was a challenge. The goal was to differentiate it from competitors but I also wanted it to become a playful product with abstract to identifiable shapes. This allows the product to stand out and draw the audiences eye through the bottle in a colorful and original style.