Overview
Providing and new and cohesive line for The Trusted Lab’s target audience who’s in need of sleep and relaxation. The Delta 8 line allows for easy ingestion and provides several varieties of flavors in tinctures, gummies, and a sleep syrup bottle. These products contain a low dosage of THC that is synthesized into CBD which isolates it from the usual effects of THC, resulting as an ultimate choice to aid for incredible stress relief and relaxation.
Problem & Solution🤔
Solving issues focusing on an easier solution to identify and distribute merchandise to its target audiences (who are majority ages 60+). Thinking of how to emphasize the products difference as a Delta 8 line.
Goals/Requirements:
• Start with a plan for what kind of merchandise will be used for the line and thinking about how to highlight the products difference as a Delta 8.
• Create the gummy, tincture and sleep syrup labels and design mockups for all the products.
• Create web banners for the new merchandise and have a complete line finished, perfect for the website's new Delta 8 Lauch.
Process ✨
Identifying how many products to design for and researching the main target audience that the Delta 8 line would attract. While focusing on taking the content provided, using design elements, and thinking about how to highlight the companies collaborated look. Highlighting the companies importance was successful using foiling that catches the viewers eye by giving a new attractive feeling. This created visual structure and a cohesive brand for the collection.
Takeaways 📣
The ability to think about the target audience's needs and learn from their feedback on what works for them. Thinking about the different possibilities to achieve the goals from the companies vision and my input as the designer was a fulfilling challenge that I grew from.
