Logo & Packaging Design for 3.0H Energy | Full Visual Identity

3.0H Energy is a wellness-forward energy drink brand rooted in the biodiversity of the Amazon. Designed to deliver clean, sustained energy through botanical ingredients, the brand needed a full visual identity and packaging that communicated both function and feeling, modern yet grounded, energizing yet elegant. The goal was to create a brand and packaging system that would resonate with a global, health-conscious audience, while remaining authentic to the brand’s Amazonian roots. I was brought on to lead the creative direction, brand identity, and packaging design, crafting a visual experience that captures the brand’s mission while standing out in a crowded functional beverage market. From strategic storytelling to dieline execution, my role was to translate the brand’s spiritual and botanical essence into a premium, shelf-ready product.

The approach focused on blending ancient Amazonian wisdom with modern design. We developed a calming tan-to-dark green gradient inspired by nature, paired with a refined type system and subtle botanical illustrations. A layered brand experience was built using textures, tone, and storytelling with a visual system that speaks to clarity, vitality, and flow.

The result is a brand and packaging system that feels intentional, soulful, and shelf-ready. From the gradient-based can design to the culturally adaptable layout, every detail reinforces the idea of energy as ritual. 3.0H now stands as a bold, grounded alternative in the energy category, ready to expand with purpose and presence.