KALON - Wellness Drink | Branding
Dena Nguyen
The Kalon Wellness Drink branding project was a deep dive into the intersection of health, beauty, and holistic living. The goal was to create a cohesive visual identity for a functional wellness beverage that embodies elegance, vitality, and a touch of mythology—drawing inspiration from the brand’s name, Kalon, an ancient Greek term meaning “ideal beauty that is more than skin deep.”
The creative direction was heavily inspired by greek mythology—from the concept of timeless beauty and the brand name’s origin, I incorporated elegant and classical design motifs reminiscent of ancient Greek aesthetics.
The logo is a combination of modern and classical elements, featuring elegant typography paired with subtle linework inspired by Greek patterns. The logo conveys a sense of refinement and timelessness while remaining fresh and contemporary.
The can label incorporates the logomark prominently, with subtle accents for a luxurious touch. Clean layouts with simple ingredient callouts reflect transparency and trustworthiness.
Bright and zesty orange combines with the invigorating warmth of ginger for a powerful, energizing blend. The packaging features lightning-inspired patterns and bold yellows, representing Zeus’s dynamic energy and dominance.
The flavor reflects Hera's elegance with floral notes of rose and the delicate sweetness of vanilla, paired with collagen for a drink that nourishes beauty from within. The color palette incorporates soft pinks and gold accents, evoking Hera’s regal presence.
Poseidon, god of the sea, embodies vitality, fluidity, and the refreshing power of water. This flavor features cool, refreshing cucumber and mint for its vibrant green hue and wellness benefits. The packaging is adorned with waves and aquamarine tones, evoking the tranquility and power of the ocean.
Athena, goddess of wisdom, strategy, and craftsmanship, symbolizes intellect, clarity, and balance. She embodies the ideal of sharp focus and mindful decision-making, making this the perfect drink for mental clarity and focus. The drink’s purpose aligns with Athena’s traits, offering consumers a moment to recharge and strategize.
The Kalon branding is a visual and emotional celebration of beauty, health, and self-care. The cohesive identity has positioned the brand as a premium wellness product, appealing to consumers who prioritize quality, aesthetics, and function.
The result is a brand that resonates with modern consumers seeking both inner and outer beauty through clean, functional, and aesthetic wellness solutions.
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Posted Jan 5, 2025
KALON is a wellness drink brand that blends timeless Greek mythology with modern-day aesthetics, designed to embody the power and personality of the gods.
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