Planchette, a New Orleans-based pop-up craft cocktail bar, captures the spirit of mysticism and embraces a spirit-forward approach, delivering unique experiences to its patrons. With a commitment to local sourcing and community support through mutual aid, Planchette is not just a bar; it's an embodiment of culture and philanthropy.

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To ensure a consistent and captivating brand voice, a custom type kit was created. Every font choice resonates with Planchette's ethos, adding a typographic layer that complements the visual elements and establishes a cohesive brand identity.

My partnership with Planchette began with the creation of a custom-illustrated logo and set of brand elements, reflective of their mystical essence, embodying the spirit-forward cocktails and unique experience that Planchette offers.

Designed in the shape of a planchette, the business cards and coasters were crafted with the user’s experience in mind, ensuring customers could feel the magic of Planchette’s mystical experience through every touch point, through the spirit of the cocktails, to the coasters they sat on. 

Promotional materials were developed to expand brand awareness and increase their audience reach. 

The menu, a critical touchpoint in the customer experience, was meticulously designed. Each page is not just a list of beverages; it's a journey into the mystique of Planchette's offerings, inviting patrons to explore and savor each unique creation.

Bringing the brand to life in a wearable format, custom-designed t-shirts were created to embody the spirit of Planchette.