TriMetis Life Sciences, a trailblazing tissue-technology company, is revolutionizing the pharmaceutical, biotech, and diagnostic landscape by leveraging AI, robotics, and machine learning, to offer innovative solutions. My role as a creative director and brand manager goes beyond the norm, shaping a distinctive brand identity and voice, and ensuring a consistent and resonant presence across all channels and forms of media.

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A pivotal component of my work with TriMetis involves the complete overhaul, redesign, and ongoing management of their 50+ page company website. The goal was to not only enhance user experience but also to drive engagement and elevate conversion rates. By implementing strategic management of social media channels simultaneously, we were able to increase follower counts and strengthen our online presence as a result.

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Blogs: 

For TriMetis' presence at conventions and industry events, I meticulously crafted marketing materials, including brochures and banners. The goal was to encapsulate the complexity of tissue technology in visually appealing and digestible formats. The brochures served as informative assets, while the banners, adorned with captivating design elements, acted as beacons, drawing attendees into the world of TriMetis with intrigue and sophistication.

In extending TriMetis' visual identity to tangible expressions, I curated a distinctive collection of t-shirt designs. Each piece served as a wearable canvas, merging aesthetics with brand essence. These t-shirts not only unified the team with a sense of identity but also served as walking ambassadors, promoting TriMetis' innovative approach to tissue technology with every step.

To bring TriMetis' narrative to life, I delved into the realm of motion design, creating captivating marketing videos. These dynamic visuals blended seamlessly with the brand's identity, conveying complex technological processes with simplicity and flair. The motion design not only enriched TriMetis' online presence but also served as a powerful tool for engagement, education, and brand storytelling.

With expertise in Motion Design, Search Engine Optimization (SEO), HubSpot, Web Design, Adobe Creative Suite, Social Media, and Marketing, the toolkit employed in this project was comprehensive. This multidisciplinary approach ensured a holistic and innovative solution to TriMetis' brand management, creative direction, and web, graphic, and motion design needs.

The transformative journey with TriMetis encapsulates a strategic fusion of creativity, technology, and marketing prowess, reshaping the landscape of tissue-based pathology and pathology-dependent businesses. Join us in revolutionizing the future of biospecimen sourcing and medical research!