CAY SKIN, founded by supermodel and activist Winnie Harlow, stands at the forefront of skincare innovation, committed to providing inclusive and sustainable products that empower individuals to embrace their unique beauty. In collaboration with CAY SKIN, I had the privilege of contributing to their visual identity through comprehensive Package, Motion, and Social Graphic Design. Rooted in the brand's commitment to inclusivity and sustainability, the project aimed to mirror the essence of CAY SKIN— products that make everyone feel confident in their skin, every day.

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CAY SKIN’s product packaging was designed with a focus on sustainability and the end user in mind. Seamlessly integrating with production processes, the packaging encapsulates the brand’s ethos, reflecting its commitment to quality and inclusivity. The result is visually stunning packaging that aligns with the brand’s core values. Now live in the market, the packaging reflects the essence of CAY SKIN's commitment to quality and inclusivity.

To amplify CAY SKIN's social media presence, we produced engaging motion design content tailored for platforms like TikTok and Instagram reels. Through animating graphics and text, each frame was designed to showcase product benefits, highlighting CAY Skin’s values, ethos, and the brand's vibrancy. 

To extend CAY SKIN's impact, I designed PR brand kit packaging and marketing materials to be sent to celebrities and influencers. These included exterior boxes, postcards, and flyers, crafted in alignment with the brand guidelines and mission. These materials serve as more than just promotional tools; they are a representation of the brand's commitment to holistic and visually stunning communication.

To enhance CAY SKIN's digital and in-store presence, we developed visually appealing infographics. These served a dual purpose of enriching the brand's social media feeds with engaging content and providing in-store displays with informative and eye-catching visuals. The infographics incorporated data visualization and layout designs that seamlessly blended with CAY SKIN's overall aesthetic, enhancing the brand's narrative both online and in physical retail spaces.

In conclusion, the collaboration with CAY SKIN was an exciting journey of creative and strategic design meeting purpose. The final package, motion, and social graphics are a testament to the brand’s commitment to excellence, inclusivity, and sustainability. The deliverables not only met but exceeded expectations, reflecting a brand that strives to make everyone feel confident in their skin. The project showcases not only professional design standards but also a genuine understanding and embodiment of CAY SKIN’s ethos. It has been a pleasure contributing to CAY SKIN’s mission of helping everyone feel confident in their skin every day.