Bringing clarity to complex technology and product situation
Bringing clarity to complex technology and product situation
Marketing strategy, engineered for growth.
Marketing strategy, engineered for growth.
Problem: Multiple brands had fragmented paid search strategies, limiting performance as the business prepared for a major product launch.
Action: Led a cross-brand paid search audit, presented optimization strategy to stakeholders, and personally implemented approved campaign restructures and launch campaigns across search platforms.
Results: Increased sales by 26% across all channels, including retail media, and drove $378K in first-month revenue for the new product launch.
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Multidisciplinary problem solver & designer
Multidisciplinary problem solver & designer
Versatile Digital Marketer, UI Designer, Project Manager
Versatile Digital Marketer, UI Designer, Project Manager
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AI Developer & Product Manager Extraordinaire
AI Developer & Product Manager Extraordinaire
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Swiss Army Knife Product Manager
Swiss Army Knife Product Manager
