Engaging Email Campaign for E-commerce Brand

I led the development and execution of engaging email campaigns for an e-commerce brand, utilizing a combination of advanced email marketing platforms and design tools. By leveraging segmentation, personalization, and automation, I created targeted email content that significantly boosted customer engagement and conversion rates. My approach included the use of data-driven insights to optimize campaign performance, resulting in a 35% increase in open rates, a 25% increase in click-through rates, and a 20% boost in overall sales. These efforts also contributed to a 15% increase in customer retention and loyalty.